2009 bGreen Year in Review

Back when we were young whippersnapeprs spending summers in Brookline, NH, Barry used to do a Week in Review for all the staff.  Well, it seems fitting that we do a quick Year in Review for bGreen.  Without further adieu...

• Just under a year ago bGreen was nothing more than a figment of our imagination.  Over a few beers and a few burgers, we hatched the idea for a company made it easy to go green.



• We actually had a name before the company even existed.  bGreen.  Be Green.  Barry GREENstein.  It seemed to work.  Now we just had to build a business around what we thought to be a clever name.



• Again, before the company even existed, we took a trip to LA to see what the green movement was like out there.  It really blew us away, we met a ton of cool people, like the guys from The Green Hive and The Green Life. Aside from making us totally pissed about living in Boston and not California, the trip made us shift gears and come up with the bGreen online store.



• In June, we hired a team of lawyers from the VC Ready Law Group to hammer out our business details.  What they (and we) thought we be a straight forward agreement turned into a month long ordeal.  I think it worked out well for everyone.



• In July, we officially became bGreen Group LLC.  We had our funding in place, our legal details hammered out, and now we just had to do something.



• We spent the next several months developing a website, developing an online store, scrapping a business plan or two, tweeting our little hearts out, and trying to spread the word about bGreen.  We learned some valuable lessons during this time, and make our fair share of mistakes.  But as the great Bob Ross used to say, "We don't make mistakes, we just have happy accidents."



• The Fall months brought us quite a bit of good times.  We launched our website, lined up all our inventory, launched our online store, made our first sales (thanks moms!), networked like crazy, had a few people tell us our idea was lousy, and had a few more people tell us our idea was awesome.  We're leaning towards the awesome side.



• We took a trip to Arizona in Novemeber to attend GreenBuild.  Again, we met a bunch of people, saw that there's really something behind the green movement, and solidified our plans for moving bGreen to the next level.



• December's been interesting.  We launched the bGreen Weekly Deal.  Each week we're selling one green & eco friendly product at a deep discount, with the hope of helping people go green quickly.  We love the models setup by companies like Woot and Steep & Cheap, so we figured why not have a green one of those.



• But the biggest thing December brought us was our entry into 2010.  We have the most exciting aspect of bGreen in place.  In the tech and VC world there's a term a lot of people use for crazy new stuff.  Disruptive.  Changing the way people thing about certain things and changing the way we do business.  We think the next phase of bGreen is disruptive, and we look forward to sharing that with you in the near future.

Thanks for all your support, Happy New Year, and we wish you continued success in 2010.



-Barry & Lee