Quick Thoughts on Google AdWords

As part of our marketing plan we've been experimenting with Google AdWords. While we've only been at this for about two weeks, I would classify the results thus far as "crash & burn."



Some quick statistics, since 11/23/09:



Clicks: 428 - good

Impressions: 190,000 - awesome

Click Through Rate: 0.23% - poor

Cost Per Click (CPC): $1.04 - seems average for a hot industry

Cost-per-thousand impressions (CPM): $2.35 - seems high

TOTAL SALES: $0 - Crash & Burn



[caption id="attachment_257" align="alignnone" width="300" caption="bGreen Google AdWords Statistics"][/caption]



We've slowly scaled down our daily cost, from $40 to $25 to $5. We're at $5/day now, while we try and learn about what we can do to increase our Click Through Rate, and most importantly, our Conversion to Sales rate. It's a shame that our initial campaign hasn't worked, but we're determined to make our PPC and SEO strategies work.  Suggestions?