Jeffrey Cutler

So I decided to take a break from Chatrouletting and write the post I promised on our meeting a few weeks ago with a young entrepreneur who is a friend of a friend. Our good friend Brian Kramer, who handles the PR responsibilities for bGreen, works at Fama PR, a high-tech public relations firm in Cambridge, MA. Brian works with Jeffrey Cutler, who serves as Director of New Media at Fama. Brian hooked us up with Jeff, and we got together a few weeks ago to talk bGreen, entrepreneurship, and business. The meeting was great (although my buffalo chicken fingers left a little to be desired).



A little bit about Jeff. Jeff was part of the original team at Going.com, which was acquired by AOL a short time ago. If you read the reports (which we have), they were bought for something around $10 million, after a VC investment of around $5 million. Whether it's true or not, we have no idea. But Jeff is out and about pursing a ton of different opportunities, and that's what we were really interested in. Jeff has expertise in sales, marketing, SEO, web design, new media, etc etc etc. The list goes on, but needless to say, he's got a ton of experience, and we're always grateful to anyone who will talk to us. You can read more about Jeff at his website JeffreyCutler.com.



So we wanted to meet with Jeff basically just to pick his brain. We wanted to learn his thoughts on SEO, our website, and our business concept. It's was pretty eye opening, and a lot of what we've been working on the past couple weeks has been based on our meeting with Jeff. Our website re-design, which was coming at some point anyway, was really sparked by Jeff's comments. He pointed out several elements we were missing that we've since incorporated into our site. Search, professionalism, and security were key topics of our discussion. You can see this reflected in our site, with a new design, prominently featured search, and security features displayed, like our Network Solutions SSL certification. Jeff has knowledge about what online shoppers are looking for, and we wanted to make sure our customers have a simple and secure shopping experience.



There's a lot of back-end work happening with our website that our customers will never see. However, we want to make sure that if you Google "klean kanteen" or "eco friendly trash bags" bGreen is one of the top results. We're making changes to our site to ensure this happens. Jeff runs a website, allwhitekicks.com, that has some great technology and SEO built in, and we've been taking some cues from his site to help with ours.



Finally, one of the main suggestions Jeff made was to just get out there and sell. Sell, sell, sell. Promote bGreen like crazy. We're doing this, and are about to ramp up our efforts around town. With our bGreen Mobile Showroom, Square, and plenty of events coming up this Spring, we're certain bGreen will become the leader in green and eco friendly products in Boston and on the web.