T Minus 3 Days to Launch

There was a time yesterday, just after we thought we managed to delete all the work our developer had done, that we thought a launch on Saturday would be impossible.  Fortunately for us, we did not in fact delete said work, we just managed to hide for a short while.  It was a bit touch and go.



We actually got a bunch accomplished yesterday.  We setup the domain for our store, no small feat in itself.  We're tech savy, but not tech guys.  The store address will be http://shop.bgreenlifestyle.com.  Don't bother checking the link yet.  There's nothing there and it's password protected.  Don't want prying eyes getting a look at our new baby until it's fully done.



We started uploading all our product info to our Network Solutions site.  We got approved for our Merchant Account, which is critical, otherwise we'd be giving away our products.  We came up with a launch plan for Saturday.  Twenty five people or so, mostly family and a few friends, will get our super secret password to visit the store and put it through it's paces.  They'll be more forgiving if we screw something up along the way, which we're certain we will.  We're only going to offer a limited number of products, say 30, and make sure we really nail the whole process before adding more people and products.  We'll call it the beta launch.



We also met with Brian Kramer, our PR guy, at the Roadhouse in Brookline, MA.  Good venue, good food (loved the nachos), and the Celtics were on TV.  Good stuff.  Brian has been gracious enough to help us along with our launch for the promise of future riches. We hammered out a plan to try and get our story in some of the local papers and hopefully get featured online in a few venues.  More on this later, and I'm going to try and persuade BK to write up a blog post about his PR efforts.



Another busy day ahead, and we'll be sure to share our progress with you tomorrow.  Stay tuned.